GROWTH OPERATOR WITH A HUMAN MIND.
Growth & Performance Marketing Leader with 12 years of experience driving scalable revenue, customer acquisition and digital growth across eCommerce, fintech, crypto, Web3 and retail. Experience includes BitDelta, OKX, Mumzworld and BitOasis across the UAE, GCC, MENA and Asian markets.
Currently Head of Growth at Reboot Squad, combining performance marketing, growth strategy, analytics and AI-powered automation to build scalable growth systems.
Performance
I don't do generic.
Full-stack marketer. I run the whole funnel: fast moves, clear numbers, pure clarity. One human mind, a laptop, and a full AI stack. AI makes me faster, it doesn't make the calls.
12 years across eCommerce, fintech, crypto, Web3 and retail, combining in-house and agency experience across the UAE, GCC, MENA and Asian markets — BitDelta, OKX, Mumzworld, BitOasis. I audit the chaos, fix the funnel, cut what's bleeding budget, and build a growth engine that runs lean. When marketing gets heavy or unclear, that's where I do my best work. The reset is where I live.
Where I've scaled.
Six ways
to grow.
Paid Media Strategy
Full-funnel paid media across Meta, Google, TikTok, Snapchat, Apple Search Ads, YouTube, LinkedIn and DSPs. Built around real ROAS, CPI and CAC. From audit to scale.
App Growth
App install campaigns, AppsFlyer & Adjust attribution, in-app event tracking, ASO and retention loops. Hands-on at OKX, BitOasis and Pharmaciaty.
AI-Driven Growth
n8n workflows, remote AI agents, custom GPTs, Claude Coding pipelines, and AI-powered full-funnel automation. Replace manual operations with systems that scale.
Lead Generation
B2B and real estate lead generation systems. Funnel design, attribution, qualified-lead engines for brokerage, SaaS and high-ticket service brands.
Growth Strategy & Consulting
Fractional Head of Growth / Head of Marketing, performance audits, growth resets, commercial strategy and team building. For founders and brands ready to scale past their first plateau.
CRM, Retention & Lifecycle
Lifecycle and retention programs across CRM, email, push and in-app: HubSpot, MoEngage and CleverTap journeys, marketing automation, segmentation and win-back flows tied to LTV.
Verticals I've scaled in.
Tools I build with.
Brands I've worked with.
Content that performed.
A sample of reels, UGC and branding I've directed and shipped. Tap any tile to open on Instagram or TikTok.
The hits that popped off.
More from the vault.
Reels creation & branding.
What I did, per brand.
Owned global marketing strategy across Dubai and India, spanning brand, growth and performance. Full-funnel acquisition across Meta, TikTok, Snapchat, Google, DSPs and affiliates for installs, activation and retention, plus influencer, KOL and UGC programs and an AppsFlyer + Looker Studio reporting stack covering CPI, CAC, ROAS and retention.
Led full-funnel awareness and performance for MENA user acquisition. Influencer + UGC pipeline that beat generic brand creative on CTR/CVR. Scaled app installs via programmatic DSP, with AppsFlyer attribution and Looker Studio reporting across CAC, ROAS and retention.
Built the group's health vertical from zero. End-to-end performance and app-acquisition strategy, structured creative testing and audience segmentation across Meta, Snapchat, TikTok and X. Tied creative analysis to messaging and funnel storytelling to lift install quality and ROI.
Ran performance across Google, YouTube, Apple Search Ads, Meta, TikTok, Snapchat, LinkedIn, Reddit, DSPs and affiliates spanning UAE, KSA and GCC. Owned creative direction and the Adjust + GA attribution stack, balancing short-term acquisition with long-term brand.
Performance and app-growth work across the region's leading mom & baby platform. Creative testing, audience segmentation and affiliate management to extend reach and hold CAC across GCC markets.
PPC, email and affiliate campaigns for major public-sector clients: Sharjah Police, Sharjah International Book Fair, The Pink Caravan, Al Majaz Amphitheatre and Xposure. Full GTM tracking and pixel implementation to optimize ROI across all accounts.
Lead end-to-end growth for fintech, crypto and eCommerce clients across UAE and MENA: growth strategy, paid media, full-funnel architecture, CRO and attribution. Run performance audits and growth resets that cut wasted spend and rebuild tracking, with AI automation layered across reporting, lead routing and CRM operations.
Got a brand to
scale?
Fractional Head of Marketing, growth consulting, paid media audits, app growth, or AI workflow builds. WhatsApp me directly and I'll get back within 24 hours.